The deal covers Hasbro’s core properties of My Little Pony, Littlest Pet Shop, Transformers and Nerf, as well as a selection of popular vault brands. The line will include duvets, fleece blankets, curtains, cushions, bean bag chairs and sleeping bags.
“We are thrilled to bring such a strong lineup of globally popular Hasbro brands to the No. 1 licensed bedding and accessories company in the U.K.,” says James Walker, vice president of brand licensing and publishing for EMEA at Hasbro. “The new Hasbro range by Character World will offer many cool and stylish options for rooms and complete makeovers that will appeal to kids of all ages.”
“We are delighted and honored by our new partnership with Hasbro, who are behind some of the world’s best loved toy brands such
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