Gutfreund, who will leave Wunderman Thompson to assume her new role, will be responsible for developing consumer-focused strategies that connect the toy maker to global audiences. She will manage the company’s internal creative agency, global consumer insights organization and global media management team.

“Jamie brings a breadth of experience in driving strategies that build brands through innovation and technology, global marketing campaigns and proprietary research,” says John Frascotti, president and chief operating officer, Hasbro. “Jamie is a well-respected and highly creative digital marketer, and I am thrilled to welcome her to the Hasbro family.”

Gutfreund comes to Hasbro having served as the global chief marketing officer at Wunderman Thompson. She also worked in other marketing roles with The Intelligence Group and Deep Focus.