Hard Rock International has appointed J&M Brands to represent the dining, entertainment and hospitality brand throughout Europe.

This partnership will introduce Hard Rock branded products in multiple categories including home textiles, luggage and bags, housewares, electronics and premium apparel for the first time to the European market.

“We are excited to partner with J&M Brands to extend Hard Rock’s consumer reach in product categories that emphasize our music and entertainment roots,” says Mark Linduski, director, licensing, Hard Rock International. “Through J&M Brands’ long-term relationships with retailers and licensees, we will introduce a fresh collection of unique and innovative, lifestyle products that have never been available before for our European fans. We look forward to the new opportunities that will emerge as we work with J&M to expand our retail distribution and strengthen our brand presence worldwide.”

The announcement adds to Hard Rock’s growing international footprint. The brand recently teamed with the Broad Street Licensing Group to uncover global licensing deals.

“Hard Rock is a cultural phenomenon and it’s an honor to be partnering with such an iconic brand,” said Monique Beck, co-founder, J&M Brands. "We believe Hard Rock represents a great opportunity for licensees and are excited to expand their footprint throughout Europe with new product categories and licensed promotions. We can’t wait to start bringing the Hard Rock experience into people’s homes and beyond.”