Guru Studio Taps bRAND-WARD to Rep ‘True and the Rainbow Kingdom’

bRAND-WARD will represent the property in the U.K. and Ireland.

June 24, 2020

Guru Studio has announced it has appointed bRAND-WARD as its exclusive licensing agent for its preschool series “True and the Rainbow Kingdom.”

bRAND-WARD will represent the brand in the U.K. and Ireland across all consumer products and L&M including toy and games, apparel, publishing, housewares, accessories, food and drink and live events.

“We’re seeing tremendous demand for ‘True and the Rainbow Kingdom’ products from boys and girls all over the world.” says Jonathan Abraham, vice president sales and business development, GuruStudio. “We’re excited to have the experienced team at bRAND-WARD lead the charge for our consumer products program in the U.K. and Ireland and continue to build upon the love people have for the show.”

“True and the Rainbow Kingdom” first

launched on Netflix in 2017

and is now debuting on linear TV around the world. Following the launch on Tiny Pop in the U.K. earlier this year, the demand for the preschool series continues to grow. On AVOD platforms such as YouTube and YouTube Kids, the series has amassed more than 300 million views.

“’True and The Rainbow Kingdom’ is a brand with great appeal, which has inspired award winning and top-rated content, widely available on many platforms, including pay TV, FTA, SVOD & digital media,” says Trudi Hayward, co-founder, bRAND-WARD Services. “Securing multiple platforms is a prerequisite nowadays if you want to achieve the necessary exposure. We are delighted to be working with Guru on this stunning property.”

Consumer products for “True and the Rainbow Kingdom” including a line of plush, Halloween costumes, activity books and storybooks are also now available across North America. New “True and the Rainbow Kingdom” content also is continuing to roll out on Netflix throughout 2020.