The Growth of Brand Management Companies

Brand management companies have aggressively expanded their portfolios and represent some the most important growth opportunities in licensing.

April 6, 2018

Brand management companies have aggressively expanded their portfolios and represent some the most important growth opportunities in licensing.


Leading brand management company Authentic Brands was featured as the cover story of License! Global's August issue. Read the article here.

This is just a preview. To read the full column from the August issue, click here.

Over the past five years, several pure IP brand management companies have been formed and existing ones have expanded, driving significant growth and opportunities worldwide.

In fact, this trend has not only brought new life and popularity to several venerable brands in various product categories, but it also represents the most important factor in the continued growth of the brand licensing sector over the past decade. ...

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