Goliath Acquires Vivid Toy Group

Games specialist Goliath has acquired Vivid Toy Group from Privet Capital.
License Global

November 14, 2018

Goliath Acquires Vivid Toy Group

Following the acquisition, Goliath will leverage its game portfolios, including the Pressman and Crown & Andrews portfolios, to launch new games for 2019 under the Vivid banner. Goliath’s marketing team will support Vivid's efforts.

“We are extremely pleased to have acquired Vivid, which we believe has significant growth potential,” says Adi Golad, chairman and founder, Goliath. “With a long history of working together, we know the Vivid team well. They are a highly professional, world-class business spanning toys, arts & crafts and games with an impressive track record of ‘end-to-end’ excellence in each of its core functions, from procurement and product design to marketing and sales by its unrivaled distribution network and retail relationships in the U.K. and broad network worldwide. We welcome our new colleagues to the Goliath family and look forward to building a great business together.”

Vivid is an established European independent-branded toy and game company that also deals with distribution,

licensing, design, manufacturing and sales of its products and IP. The company has operations in more than 60 countries and distributes to partners such as Amazon, Carrefour, Smyths, Target and Tesco. Vivid is best known for the EMEA distribution of the Crayola brand.

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