CAA-GBG will combine the resources of CAA’s entertainment management company with Global Brand’s brand management company.

Global Brands Group and Creative Artists Agency have joined forces to create a joint venture, CAA-GBG Global Brand Management Group.

The new venture is a subsidiary of Global Brands and the operating vertical for its brand management business.

With offices in 20 countries, CAA-GBG will advise on and manage all aspects of brand extension programs including branding strategies, market targeting, product development, retail activations, licensee acquisitions and multi-territory franchising.

In order to further branding opportunities for clients, the joint venture will combine Global Brands’ worldwide brand management operation and CAA’s licensing, media and entertainment platform.

“We have a tremendous track record of success in creating robust licensing programs for our clients in the North American marketplace,” says Richard Lovett, president, CAA. “The formation of CAA-GBG enables us to marry the vast resources of both CAA and Global Brands to create world-class business-building opportunities for our combined clients globally.”

Additionally, Perry Wolfman, head, licensing, CAA, will serve as chief executive officer of CAA-GBG, while Jared Margolis, president, brand management group, Global Brands, will be president of the joint venture.

“This strategic partnership creates exciting new possibilities. Global Brands’ established international brand management operation, understanding of brand’s DNA and in-depth knowledge of retail will be combined with CAA’s remarkable collection of talent and brands, and media and marketing platforms in the U.S.,” says Bruce Rockowitz, chief executive officer and vice chairman, Global Brands Group. “This is a powerful combination, and makes CAA-GBG the undisputed leader in brand extension platforms for clients across the lifestyle, corporate, celebrity and entertainment space.”