Genius Brands International has announced the expansion of the retail program for its preschool brand “Llama Llama,” based on the book franchise by Anna Dewdney, via the appointment of new licensing partners to introduce consumer products in 2020.
“‘Llama Llama’ is not just a publishing success but a hit on Netflix, and we’ve experienced strong demand from licensees and retailers to provide new opportunities for them to engage with the brand,” says Lloyd Mintz, senior vice president, Genius Brands. “With strong sales now appearing across multiple products already at retail, we could not be more pleased with the growth of ‘Llama Llama’ as we gear up with many more initiatives and consumer products coming to both stores and online throughout next year.”
The three new licensees on board for the “Llama Llama” retail program include Core Home, for a range of hydration and feeding products; Everyday Kids, for children's bedding and home décor; and SPIRIT!, for a book with plush set, which will be exclusively available at retailer Five Below’s stores as well as online.
“Consumer products licensing is a crucial component to the success of our business model,” says Andy Heyward, chief executive officer and chairman, Genius Brand International. “Lloyd continues to do an amazing job bringing in more and more licensees across our brands, and we will feel the results as products are now rolling out to retail.”