GBG, Katy Perry Form Joint Venture

Global Brands Group and Katy Perry have joined forces to create a joint venture in a deal that expands on the team’s recent footwear partnership.

April 6, 2018

Global Brands Group will grow the popstar’s brand into a host of consumer product categories.

The new joint venture will aim to grow Katy Perry’s brand into new consumer product categories, capitalizing on the strengths of both parties.

“I’m excited that Global Brands Group is my partner because they hear and trust my vision, and bring expertise and knowledge that I’m absorbing and applying in a smart and creative way,” says Perry. “Our footwear partnership is a strong foundation for endless opportunities as we explore the next natural design branches together.”

The first category to launch is the previously announced

Katy Perry footwear collection

, which will be available in the U.S. and internationally next spring.

“Katy Perry is one of the most popular and well recognized personalities in the world,” says Bruce Rockowitz, chief executive officer and vice chairman, GBG. “She pushes boundaries professional and stylistically, setting trends

along the way. We are extremely pleased about the positive response we have already received around the footwear collection and look forward to the exciting opportunities this expanded partnership has to offer.”