Funko has announced its new philanthropic-driven initiative, Pops! With Purpose, tying Funko Pop! characters to causes that are important to employees, Funko fans and the greater community.
The program will kick off through an auction at FunKon 2021, followed by an expansive product assortment next year with Make-A-Wish.
“Throughout Funko’s history, community has been at the heart of all of our efforts,” says Andrew Perlmutter, president, Funko. “When fans decide to purchase and display a Pop! With Purpose, they are signifying their support for a cause that contributes to making the world a more kind and equitable place for all.”
“We know that wishes have the ability to help children build the emotional and physical strength they need to fight a critical illness,” says LuAnn Bott, vice president, revenue partnerships and services, Make-A-Wish America. “Through the sale of their wish-inspired Pop! figures, Funko will enable even more wish kids to experience the life-changing impact of a wish come true.”
With a history of community engagement through the Funko Cares program, Funko’s Pops! With Purpose expands on partnerships with new and existing philanthropic organizations. Since introducing its Funko Cares Program in 2018, Funko has given back to the community through monetary and product donations. In addition to Make-A-Wish America, Funko will also partner with the It Gets Better Project, The Breast Cancer Research Foundation, Rivit and Operation Homefront.
Each Pop! With Purpose figure sold will feature a designated sticker and box art indicating that Funko has made a charitable donation to the organization. Fans can stay up to date on Funko’s Pops! With Purpose initiative by following Funko on Facebook, Instagram and Twitter at @OriginalFunko.