French Licensing Award Winners Revealed

Nine trophies were awarded in different categories by a jury of eight professionals, including Laurent Taieb, board president, Licensing International France.

"We are delighted at Licensing International France to have been able to organize these awards,” says Taieb. “The 78 files presented demonstrate the strength and creativity of the licensing market in France."

The winners are:

Best Digital Brand of the year:

ChefClub

Best Retail and / or Digital Activation Brand of the year:

Lidl / Astérix / Editions Albert René

Best Sport / eSports Brand of the year:

The French Football Federation

Best Lifestyle, Corporate or Celebrity Brand of the year:

Keith Haring / Sagoo

Best Licensed Promotion / Event of the year:

Dragon Ball Super / TGV OUIGO / TOEI Animation Europe - Bandai

Best Licensed Product of the year:

Smurfs and Miraculous Correspondence Kit / Epopia / TF1

Best Licensee of the year:

L’Amy Group / Miraculous / TF1 Licences

Best Entertainment Brand of the year:

Paw Patrol / ViacomCBS - SpinMaster

Best Licensor / Agent of the year:

The Walt Disney Company