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Fremantle's New Label Promises to Make You Laugh

FremantleMedia has launched Hare and Tortoise, a new U.K. production label.

The production group will gather new and experienced writers, performers, directors and producers to create partnerships for traditional and emerging platforms. The label replaces FremantleMedia UK’s scripted comedy label retort.

“Comedy is full of unlikely double acts, and as Hare and Tortoise, we will be looking to foster many more great partnerships. Just as audiences do, we’ll happily cross genre boundaries in search of great characters and great stories, mixing and matching scripted comedy, comedy entertainment, funny factual and light drama to create projects with humor at their heart,” says Cecile Frot-Coutaz, chief executive officer, FremantleMedia.  

The new label is currently investing in rights, formats and scripts with highlights including:

  • Will Smith (“Veep,” “Damned”) will write an adaptation of writer Rich Littler’s blog “Welcome to Scarfolk,” a topical dystopian comedy-drama that sees the world through the lens of 1970s’ culture and attitudes;
  • A scripted series by Jessica Thom and Georgia Pritchett, inspired by Thom’s life;
  • Helmets, a new comedy co-created by former policeman Dan Clark-Neal;
  • The Dark Room, an interactive comedy anti-game show from John Robertson;

Freemantle managing director Jon Rolph and creative director Claire Nosworthy will oversee the unit.

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