The collection will roll out with flavors inspired by the Island Punch, Watermelon, Very Cherry and Berry Blue flavors of Jelly Belly confections. Gum will be sold in a 12-pack for $1.49 starting in the first quarter of 2020.

“Jelly Belly is a powerhouse brand recognized around the globe for their fun and unique jelly bean flavors,” says Steve Greene, senior vice president, sales and marketing, Ford Gum. “We’re thrilled to expand our product options for consumers of all ages while remaining committed to our other specialty products including Big League Chew, Carousel gumball machines and our line of Smarties bubble gum and candy.”

Jelly Belly’s new gum deal comes on the heels of another recent agreement with Sally Hansen on a jelly bean-inspired collection of nail polish.