Firms Team for Toy Consultancy


AT New Media and Virtual World Licensing have teamed up to create a new consultancy service designed to help gaming, social and virtual brands enter the world of toy licensing.

 “At a time when the gaming and app market is what everyone is talking about, it is important to offer the market high-quality solutions,” says Simon Kay, chief executive officer, AT New Media. “This new venture brings together two parties with strong and complementary skill sets and contact networks, enabling us to offer a powerfully effective solution to those gaming and social brands who want to increase their revenue via toy licensing.”