Firefly Takes on Tonner's Prettie Girls
Tonner-One World, a subsidiary of One World Holdings, has appointed Firefly Brand Management to represent its fashion doll brand, Prettie Girls!
“Firefly is excited to be the exclusive licensing agency for Prettie Girls! dolls. With the successful 2015 launch of Prettie Girls! Tween Scene dolls at Walmart stores across the nation, we are excited to begin the process of expansion into licensed categories such as bedding, children’s apparel, mobile gaming, educational products and entertainment to name a few,” says Cynthia Modders, chief executive officer, Firefly.