Firefly Brand Management has kicked off a variety of new licensing deals for the Paul Frank brand.
New deals include partnerships with:
- Little Shop of Pins for collectible lapel pins, stickers, patches and magnets;
- Michael Miller Fabrics for printed fabrics, fabric kits for bags, masks, aprons and quilts;
- OhhyMedia for branded portable hand sanitizer; and
- FYE for consumables: candy & confectionary, reusable shopping bags, chopsticks, planters and air fresheners.
“The enthusiasm for Paul Frank continues to maintain a strong fan base,” says Cynthia Modders, chief executive officer, Firefly Brand Management. “It has such an iconic quality that consumers absolutely love which can transform into any item that truly grabs attention and reflects the fun of the brand. We are so excited to be working with this group of licensing partners and look forward to seeing these products roll-out in the forthcoming months.”