Licensing agreements have been secured with Get Down Art, Famous Brandz, Hot Properties, Surreal Entertainment and Trevco.
“It is exciting to be working on such a classic that has now come to life via the animated series,” says Cynthia Modders, chief executive officer, Firefly Brand Management. “With an outstanding celebrity cast and touch on cannabis, we are seizing the opportunity to build a program that is unique and unlike our traditional licensing programs.”
Get Down Art’s deal will conclude with the launch for men’s and women’s t-shirts, paper posters and canvas art. Famous Brandz will debut small glass blown mystery pipes as part of the partnership. Hot Properties will develop magnets, key chains, buttons, pins, squeezies, stickers, can coolers, lanyards, air fresheners and bottle openers for the series. Surreal Entertainment plans
“I’ve worked closely with Cynthia and her team on many projects over the years with tremendous success, so it was a no-brainer when we had the opportunity to join forces on this wonderfully unique ‘Freak Brothers’ property,” says Jeffrey S. Edell, president, WTG Enterprises. “We’re excited about the licensees that Firefly has already brought on board as well as the ones that we will look to partner with in the near future.”
The deal adds to Firefly’s portfolio which includes brands such asTodd Goldman’s
line of books and illustrations.
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