Firefly Brand Management has announced that it has signed with Peach Maria Productions to be the exclusive licensing agent for the new ten-episode gaming reality series "GameMaster," to air this fall.
"'GameMaster' raises the love of gaming to a whole new level through the first immersive, multi-platform, head-to-head competition for both casual and diehard gaming fans," says John Colp, series co-creator and executive producer. "The players will compete in a total of 25 different games this season. In each episode, somebody goes home, and, in the end, a champion will surface. We are excited to partner with the team at Firefly and look forward to working together to bring the excitement of the games to a whole new line of fun and exciting products. We're inspired by some of their past successes and believe 'GameMaster; is in good hands."
Commencing immediately, Firefly Brand Management will seek products in key for apparel, accessories, domestics and toys.
"Esports has become a booming industry and Hollywood has been paying close attention," says Cynthia Modders, chief executive officer, Firefly Brand Management. "'GameMaster' is an inclusive, accessible, funny, entertaining series and perfectly positioned to create authentic engagement with a sizeable and diverse audience on a global scale. It's hard to believe no one has ventured into this space before. The excitement of this new series based on a thrilling game competition will be extremely appealing to all who have a love of gaming, including diehard gaming fans, which is certain to result in strong consumer product sales. We are so excited with the enormous potential of the 'GameMaster' brand and excited to introduce all of the possibilities to our many licensing partners."