Panda Mony Toy Brands has selected FanGirl Consulting and Brand Management to drive the company’s brand strategy efforts.
The partnership sees FanGirl become the marketing arm for Panda Mony. FanGirl will focus on the newly released Alter Nation line of action figures to kick things off.
Alter Nation follows the clandestine operations of GK Delta, a secret government entity dedicated to protecting humanity from forces that no typical human can defeat. The group is filled with teenage human-animal hybrids that were given powers and abilities.
Released last fall, the line features four hero figures with El Ray, Albert VII, Daart, and Quillroy. The line also includes plus two villains, Sabotage and Sham. Each Alter Nation figure includes an original mini comic introducing consumers to the character’s unique powers and abilities.
FanGirl’s announcement comes following the recent news the group was launching a digital series titled “Fangirl Friday Live!”