Fanatics and Ticketmaster Form Alliance

Ticketmaster, a major ticketing site for the U.S., will serve as the exclusive ticket provider for Fanatics, offering shoppers the chance to buy tickets via embedded links on Fanatics.com, FansEdge.com and individual team sites.

Ticket purchases will allow Fanatics shoppers to access a rewards program that awards points that can be traded for merchandise. The partnership will also allow Ticketmaster to market custom offerings and more to Fanatics customers while Fanatics shoppers can receive bundles of merchandise as an up-sell on their Ticketmaster ticket purchases.

"As partner to leagues, teams and schools, Ticketmaster and Fanatics have a shared responsibility to help stakeholders amplify their brands and grow their businesses," says Cole Gahagan, chief commercial officer, Fanatics. "By teaming up, we're now in a remarkably unique position