Twenty cyclists from the licensing industry prepped for Licensing Expo by biking on Blue Diamond in the outskirts of Las Vegas, Nev., Sunday morning.

The cyclists went on the 26-mile ride through the near Red Rock National Conservation Park to train for the London to Utrecht Miffy and Friends Cycle Challenge, a four-day, 310-mile ride to Utrecht in Holland for The Dutch Wilhelmina Children's Hospital and the U.K.’s Light Fund as part of the Grand Depart for Le Tour de France.