Bonnier Corp. has signed an exclusive licensing agency agreement for its Popular Science brand with Evolution.
The announcement was made by Elise Contarsy, senior vice president, Bonnier Consumer Products Group.
Evolution will actively seek new licensing opportunities for Popular Science in a number of categories and will also work to expand distribution for the brand’s recently launched line of STEM toys currently in production.
“Popular Science is a legacy brand that has both an active fan base and a nostalgic appeal to consumers,” says Contarsy. “Evolution is an innovative group that offers us the opportunity to maximize and accelerate the brand’s exposure to potential licensing partners. We could not be happier about this partnership, and we’re looking forward to seeing where Evolution can help take Popular Science.”
“We are extremely excited to partner with the entire team at Bonnier Consumer Products Group for the strategic expansion of the Popular Science brand,” says Travis J. Rutherford, co-founder and chief revenue officer, Evolution. “The strength and deeply established consumer awareness of the brand via the magazine and online subscriber base lends itself perfectly to a wide range of tech-forward, branded consumer products, including audiovisual and speakers, power solutions, electronic accessories, lighting, home appliances, home security, home furnishings and housewares, personal care and automotive.”
Popular Science was recognized at last year’s Licensing Expo as License Global’s “One to Watch” winner, which serves to recognize and reward innovation from new exhibitors.