brand with Evolution.
The announcement was made by Elise Contarsy, senior vice president, Bonnier Consumer Products Group.
Evolution will actively seek new licensing opportunities for
in a number of categories and will also work to expand distribution for the brand’s recently launched line of STEM toys currently in production.
is a legacy brand that has both an active fan base and a nostalgic appeal to consumers,” says Contarsy. “Evolution is an innovative group that offers us the opportunity to maximize and accelerate the brand’s exposure to potential licensing partners. We could not be happier about this partnership, and we’re looking forward to seeing where Evolution can help take
“We are extremely excited to partner with the entire team at Bonnier Consumer Products Group for the strategic expansion of the
brand,” says Travis J. Rutherford,
was recognized at last year’s Licensing Expo as
’s “One to Watch” winner, which serves to recognize and reward innovation from new exhibitors.
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