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Everlast Worldwide Signs License with SportLife Brands

Underwear, sleepwear, baselayer and thermals are being created under the deal.

Everlast Worldwide, manufacturer, marketer and licensor of sporting goods and apparel under the Everlast brand name, has announced that it has signed a new agreement with SportLife Brands of New York City.

"Everlast is an Iconic American brand with universal consumer appeal,” says Ellie Levy, chief executive officer, SportLife Brands. “We are excited to partner with Everlast on this venture, bringing our deep knowledge in design, production [and] sourcing, developing lines synonymous with the Everlast name and history.”

SportLife, a major supplier to the U.S. apparel market, will produce, market and sell men’s, ladies, boys’ and girls’ underwear, sleepwear, baselayer and thermals under the Everlast brand in the United States.

"We are excited to partner with SportLife to bring a new line of Everlast underwear, loungewear and sleepwear for men and women to the U.S. market,” says Margaret Kivett, senior vice president, Global Licensing, Everlast Worldwide. “This new collection supports Everlast’s mission to become a necessary part of the lives of athletes and fitness enthusiasts who train, compete and live an active lifestyle.”

The products will be available for shipping in holiday 2021.

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