Endemol Shine North America has signed on as the headline sponsor of the Licensing Expo Opening Night Party, which will take place on the first day of the annual trade show, June 9.

The U.S.-based entertainment company joins a roster of other high profile past sponsors that have included NFL Players, Inc. and Sony Pictures Entertainment.

As the Platinum headline sponsor of the event, Endemol will have a number of activations at the party including branded wait staff and more.

This year's Opening Night Party is also sponsored by the International Licensing Industry Merchandisers’ Association and will be co-hosted by Sony Music, which will present Fifth Harmony as the special guest performer. NFL Players Inc. and relentlessGENERATOR have joined as Gold sponsors of the event. 

“We are delighted to announce that this year’s Opening Night Party will be held in association with Endemol Shine North America," says Jessica Blue, vice president, Licensing Expo. "This event is the most talked about party of the licensing year, and UBM Advanstar looks forward to joining Endemol Shine in welcoming the industry to this exciting party in Las Vegas.”

Endemol Shine North America is part of Endemol Shine Group, the newly launched global content creator, producer and distributor with a diverse portfolio of companies that are behind some of the most prominent TV formats and series in the world including "American Idol" (Fox), "Big Brother" (CBS), "The Biggest Loser" (NBC), "MasterChef" and "MasterChef Junior" (Fox), "So You Think You Can Dance" (Fox), "Wipeout" (ABC) and more.

The digital network Endemol Beyond USA, which is also part of the Endemol Shine Group, currently produces and distributes online content starring talent such as Pitbull, Michelle Phan, Brittany Furlan, Drea De Matteo and Andy Milonakis across lifestyle, comedy, reality and music-themed digital networks. Endemol Beyond USA's content is currently available across 20 digital platforms including YouTube, Yahoo, AOL, Roku, TiVo, DailyMotion and Amazon Fire. The premium channel network has hubs in the U.S., the U.K, Germany, France, Italy and Spain, with plans to expand into Asia, Latin America and Central and Eastern Europe.

“We are thrilled to play a big role in the festivities at this year’s Licensing Expo," says Kimilyn Whitaker, senior vice president, franchises and commercial affairs, Endemol Shine North America. "The Expo comes as we at Endemol Shine are moving forward as a newly launched global content creator, producer and distributor of some of the top scripted and unscripted programs in the world, including ‘Big Brother,’ ‘MasterChef,’ ‘The Biggest Loser,’ ‘Kingdom’ and many more that we are truly excited to showcase at this year’s event.”

Licensing Expo 2015 will take place June 9-11 in Las Vegas, Nev., with the Opening Night Party to be held at the Mandalay Bay Beach Club. Only registered attendees of Licensing Expo can purchase tickets for the party.

Click here for Opening Night Party tickets and Expo registration.