s social media channels for the day?
Before Emoji takes over, Marco Hüsges, chief executive officer and managing director, The Emoji Company, spoke with
about what to expect from this year’s World Emoji Day.
Why is celebrating World Emoji Day so important to The Emoji Company?
With our activities around World Emoji Day, we celebrate the use of Emoji brand icons worldwide and create more brand visibility and build brand equity. Our brand needs to stay closely connected with our partners and consumers and interact with them, especially on that day, showing the variety that lies in Emoji and sharing happiness.
What makes this year’s World Emoji Day particularly unique?
Our brand stands for the purest form of expression and communication and unites people of any gender and age. This
followers expect from the social media takeover?
Good vibrations; colorful designs combined with some product integration. Our activities during World Emoji Day are a potpourri of emotions to demonstrate the depth of the Emoji brand and to underscore its lively universal character. We aim to spread joy and happiness on that day and punctuate the unique potential and wide scope of application of the Emoji brand.
If you could create a new emoji, what would it be, and why?
I want to create a hand-heart Emoji brand icon that stands for love and help worldwide. It is a gesture we all know and use. It expresses the deepest sympathy for one another and is a treasured but missing icon.
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