Global Merchandising Services taps Wow! Stuff for the Emoji brand.
Gifts manufacturer and distributor Wow! Stuff has signed with Global Merchandising Services to be the master gift licensee for the Emoji brand.
“We are delighted to be partnering with Wow! Stuff and are looking forward to working with them to create a range of fun and innovative giftware for emoji,” says Gabbi Langdorf, senior licensing manager, Global Merchandising Services. “By combining Wow! Stuff’s creativity and innovation in this sector with extensive artwork available to the official Emoji licensees, we can create an exciting gift range which will appeal to consumers and retailers alike.”
“I think many gift and toy companies have been looking to create ‘emoji style’ products over the last 12 months. We are very pleased to have signed the official Emoji brand,” says Richard North, chief executive officer, Wow! Stuff. “There’s a great fit between our two companies and the extensive art, trademark and style guide that comes with Emoji and the protection of it in these categories ensures retailers and their consumers are getting great original product. This is going to be a phenomenal brand a very broad range which resonates with anyone who is mobile device aware–which of course is probably 99 percent of the population!”