Dr. Oz has teamed up with consumer goods company Maven to release a new science-based sleep brand with products aimed to help people sleep better.
Marking his first-ever product partnership the product line will launch featuring adjustable bed bases, mattresses and soft goods.
"Sleep is crucial for your overall health and well-being,” says Dr. Mehmet Oz, cardiac surgeon, author and host of “The Dr. Oz Show.” “Americans are simply not getting enough. In fact, the negative effects of insufficient sleep are the number one health problem people are now waking up to. Maven is a company that produces quality products while doing good in the world. They feel like family. Now that we’ve teamed up, we can’t wait to share better sleep with every family.”
CAA-GBG and The Joester-Loria Group brokered the license agreement. For the partnership, CAA-GBG represented Dr. Mehmet Oz and Joester-Loria represented Maven Brands.
“At Maven we are continuously striving to bring better sleep to our customers,” says Jim Fife, sales and licensing director, Maven. “Partnering with Dr. Oz is a perfect way for us to get the message out to as many people as possible that better sleep equals better results in every aspect of your life. With a focus on the science behind good sleep, Dr. Oz worked with our product development team to create the best sleep solutions. We are excited for this wonderful partnership and the impact it will have on improving sleep for all.”
Dr. Oz Good Life sleep essentials will be launching fall 2020 in-stores and online.