Learning from the past, FUBU executives recentlytold LIMA
that they want to ensure the brand finds the right licensing deals without oversaturating the market.
“Our goal is not to be distributed as much as before, and while we have to turn a profit, we don’t want to be oversaturated,” says Carlton Brown, co-founder and head of business development and licensing, FUBU. “We want to maintain some kind of exclusivity. We were oversaturated before, and we really had to reevaluate how we wanted to come out this time. That means doing short runs and keepinglow inventory or no inventory at all.”
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