Industry veteran Donna Tobin has launched SKY-D8, a new marketing and ideation studio that offers services for the creation and marketing of new IP.

The agency will focus on eight areas of expertise, marketing consulting, branding, strategic planning,

ideation workshops, product development, franchise planning, new IP development, and IP

commercialization. Services will be on short-term, long-term and continuing basses.

Tobin has worked in a number of executive roles across the brand and retail industry including key positions at Hasbro, Ocean Spray, TJ Maxx and more. Most recently, she served as the executive vice president of product development and marketing at The NPD Group.