Disguise, a global costume company and a division of toy and consumer products manufacturer, JAKKS Pacific, has announced a multi-year licensing agreement for a wide range of Disney portfolio of brands in Europe, Middle East and Africa for dress up, costumes and costume accessories, commencing in spring 2022.
After being a North America costume partner for more than 30 years, this is the first time Disguise has held Disney costume rights in EMEA.
This expanded line will also leverage JAKKS’ expertise in every day dress up and their toy line of feature costumes and accessories including singing and light up dresses, dress up trunks and toyetic role play accessories. Adding to the mix is Disguise’s SKUs that include adaptive costumes and wheelchair wraps.
“We are well positioned to expand our Disney offering across EMEA and build the business in Europe like it has never been done before,” says Tara Hefter, president, general manager, Disguise. “Our insight and experience will enable us to maximize the category from every perspective. Disney has an endless catalog of magical and inspirational characters and properties, creating endless possibilities to continue to innovate and deliver amazing product year after year. We are so pleased that Disney EMEA has recognized our expertise and 30+ year history with Disney costumes in the U.S.”
“We are busy building up our team for this effort as well as solidifying our distribution channels and retail partnerships,” says David Carscadden, managing director, Disguise U.K. “In addition to our own expansion, we are also working closely with JAKKS on maximizing the dolls, role play and dress up businesses as well.”
Disguise’s line of dress-up, costumes and accessories of Disney and Pixar styles are available online, at major retailers and specialty stores across the world.