Toy company will continue as 'In the Night Garden' master toy licensee.
The renewal will cover the U.K. and Eire, following a successful year in those territories for the preschool property.
Additionally, Golden Bear has secured the U.K. and Eire toy rights for a new “In the Night Garden” baby licensing program. Golden Bear is looking to develop products for a standalone nursery toy range expected to launch spring/summer 2017.
Other product developments from Golden Bear will include a Pinky Ponk toy, which will complement the existing range of products including “In the Night Garden” talking soft toys and Ninky Nonk Musical Activity Train.
“'In the Night Garden’ is perennially popular among young viewers, and Golden Bear has done an excellent job in managing and growing the brand,” says Tom Roe, commercial director, DHX Brands. “They have developed a superb toy line, which has achieved strong sales. Extending our relationship
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