DHX Plays with Golden Bear

DHX Brands has renewed its master toy deal with Golden Bear for the preschool series “In the Night Garden” for an additional five years.

April 6, 2018

Toy company will continue as 'In the Night Garden' master toy licensee.

The renewal will cover the U.K. and Eire, following a successful year in those territories for the preschool property.

Additionally, Golden Bear has secured the U.K. and Eire toy rights for a new “In the Night Garden” baby licensing program. Golden Bear is looking to develop products for a standalone nursery toy range expected to launch spring/summer 2017.

Other product developments from Golden Bear will include a Pinky Ponk toy, which will complement the existing range of products including “In the Night Garden” talking soft toys and Ninky Nonk Musical Activity Train.

“'In the Night Garden’ is perennially popular among young viewers, and Golden Bear has done an excellent job in managing and growing the brand,” says Tom Roe, commercial director, DHX Brands. “They have developed a superb toy line, which has achieved strong sales. Extending our relationship

with Golden Bear will allow us to build on this success and further expand the popular toy range. We anticipate further growth for this much loved brand as ‘In the Night Garden’ approaches its 10-year anniversary in 2017.”