Dentsu Forms Japanese Animation Alliance

Dentsu has established an alliance with nine major Japanese animation studios to enhance the brand appeal of business groups by creating made-to-order anime video content.

Studios involved include Bandai Namco Pictures, David Production, Lidenfilms, Mappa, Pierrot, Production I.G., Studio Colorido, Sunrise and The Answerstudio.

The newly formed organization will be headquartered in Tokyo and will be run by a cross-organizational team within Dentsu Japanimation Studio, which systemizes solutions with the use of animation, marketing and more for companies both in and out of Japan.

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