Dimensional Branding Group has announced a new Tasty Peach licensee: Great Eastern.
Great Eastern will augment the current Tasty Peach line with stationery, electronic accessories, socks, beanies and more.
"At Dimensional Branding Group, we are excited to add such an innovative, fan-focused company," says Morgan Ward, licensing director, Dimensional Branding Group. "We believe Tasty Peach is complementary to their current anime and manga focus and will appeal to many of their current customers. One more licensee to help us conquer the world with cuteness, love and inclusivity."
Initially founded in 2007, Tasty Peach features kawaii-style characters and a story of inclusivity. Tasty Peach has grown through grassroots marketing across social media, maker platforms and fan conventions. Originally launched at retail in Hot Topic, Piq and independent comic and anime stores, their licensing program include partnerships with Aurora, Funko, Goodie Two Sleeves, Bare Tree Media, and A&A Global.
"We love their products so much," says Ryan Zanfei, creator, Tasty Peach. "We have attended all of the same fan conventions over the years and see the draw their booth always has. We're super happy to be represented alongside so many of our favorite characters not only with Great Eastern but with Aurora and Goodie Two Sleeves – Rilakkuma, Tokidoki, Bananya and more."