Copyright Promotions Licensing Group, which is wholly owned by DHX Media, has overhauled its corporate image with a rebrand that includes a new logo and website.

Based on research with its key clients, the rebrand is part of a full business rejuvenation that has also seen the appointment of Peter Byrne as the company’s new chief executive officer.

“All great brands evolve over time and as we are approaching our 40^th anniversary next year, we felt it was appropriate to refresh our corporate identity to more accurately reflect what we do, and more importantly the way that we do it,” says Byrne.