Corus, Spin Master Become Canadian Icons

The list highlights 150 companies and brands that “help to shape and define the Canadian experience,” and a host of organizations active in brand licensing were featured on this list, including:

Brands were nominated by Canadians themselves and then selected by Interbrand based on a number of criteria including brand clarity, engagement and authenticity.

“Brands become iconic when they build a deep emotional connection with people’s values and beliefs, and become inextricably woven into their lives,” says Carolyn Ray, managing director, Interbrand Canada. “This doesn’t happen by accident. Brand building is a long and highly orchestrated process that must be sustained over time. … I firmly believe that we are in a moment in time where it does not serve us to be humble. We have so much to be proud of. And so much opportunity ahead of