Cloudco Entertainment, owner of entertainment brand Care Bears, signed a long-term deal with Moonbug, one of the world’s largest digital kids’ media company, for content creation, distribution and management of the Care Bears YouTube channel starting immediately.
Cloudco and Moonbug partnered to produce a YouTube-first show featuring the “Care Bears” characters and original pop music. The 26-episode 2D animated series, “Unlock the Music,” complements the “Care Bears: Unlock the Magic” TV series in style and tone while incorporating elements that make it appropriate for the specific digital platforms. Moonbug co-owns the show and is responsible for global distribution, along with distribution of the Care Bears back catalog on YouTube, which features content from the brand’s nearly 40-year history.
“As existing fans of the ‘Care Bears,’ it was easy to see the potential of partnering with Cloudco to introduce Moonbug’s existing large fan base to such a fun and meaningful kids’ brand,” says Dan’l Hewitt, global business head, Moonbug. “With our extensive platform and audience insights, and a lot of new and fun music videos that we think are creatively appealing to all audience – we’re confident that The Care Bears will be climbing to the top of the charts.”
Last week, Moonbug announced it has raised an additional $120 million in capital and acquired two YouTube kids’ channel juggernauts: CoComelon, the world’s most-viewed YouTube channel with 3.5 billion average monthly views, and Blippi, an educational live-action YouTube channel with 24 million subscribers and an average of 570 million monthly views. Moonbug’s other core brands include Little Baby Bum, with more than 80 million YouTube subscribers, and a recently launched slate of new products in conjunction with master toy partner MGA Entertainment/Little Tikes.
“We’re excited to partner with the likes of Moonbug and equally proud of the all-new music and music videos featured in ‘Care Bears: Unlock the Music,’” says Sean Gorman, president, Cloudco Entertainment. “The Care Bears is a brand inherently built around diversity, inclusiveness, fun and pop culture, and I can’t think of a better moment in time for such things – and these bears – to be front and center for a new generation of kids.”
The Cloudco/Moonbug partnership also aligns with the relaunch of Care Bears toys with new master toy partner, Basic Fun! The new toy line rolled out successfully at Walmart.com and is now in-store at Walmart and Target as well as Amazon.com and a number of other online and brick-and-mortar retailers across the U.S., U.K. and Canada.
The “Care Bears: Unlock the Magic” TV series is now airing on Boomerang and Cartoon Network in the U.S., Tiny Pop in the U.K., Nickelodeon/Noggin in Latin America, Tiji in France and many other broadcasters worldwide.