“With current physical distancing requirements and the absence of sporting events, many people are missing the community connection they find through their favorite college,” says Nicole Armentrout, vice president, marketing, CLC. “We wanted to provide a unifying message that our schools and their fans could use to reinforce that community spirit and provide an outlet for support and sharing their fandom during these unprecedented times.”
CLC’s in-house creative team developed custom graphics and video content, enabling participating universities to provide their fans downloadable resources via school social media sites to promote school spirit and shared experiences from home, using the hashtag #UnitedAsOne.
Leveraging the increased use of Zoom and other apps for work, online
Additionally, at a time when sports networks and team social channels are raiding the archives for marquee games, CLC and participating universities are encouraging fans to put on their college gear, recreate their most memorable sports moment, and then share it using #UnitedAsOne for a chance to be included in school-specific “Top 10 Moments” videos that will be aggregated from the fan-generated content.
The United As One campaign also salutes college seniors, many of whom are missing their graduation ceremonies as a result of the current pandemic. Universities are encouraging soon-to-be graduates to wear their favorite college gear and share photos on their social platforms.
As a graduation gift, CLC partnered with Fanatics to offer those graduating students a 20 percent discount code on all merchandise. More than 180 CLC partner institutions are participating in the United As One campaign, which has already kicked off.
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