The new licensees include:
- M. Hidary & Company–The company, which specializes in design, manufacturing and distribution of men’s and boy’s sportswear, sweaters and outwears, will service a customer base of national and regional chain stores within the sports specialty, department store, mid-tier and mass-market retail channels.
- Bentex–Bentex, which specializes in design, production and sales of newborn, infant and toddler clothing, will distribute to multiple retail tiers from department to specialty stores.
- H.I.S. International–The company will distribute girls’ activewear, sportswear, dresses, denim and sweaters to major retailers across the U.S.
- Dreamwave - Dreamwave will distribute swimwear and sleepwear to department, specialty, mid-tier and mass retailers.
“We are very excited to announce the first phase of strategic licensing partnerships that will expand category reach and satisfy the demand for Cherokee-branded products across the U.S.,” says Henry Stupp, chief executive officer, Cherokee. “We expect these partnerships to be the first of many, as we will be finalizing additional licensees for apparel, footwear, accessories, home textiles and room décor in the near future.”
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