Chefclub Appoints Raft of Licensing Agents

“We are thrilled to be working with Maverick Products, Active Merchandising, Caravanserai and ETS as they are all experts in their respective markets and will be instrumental to our commercial expansion,” says Marie-Laure Marchand, senior vice president, consumer products and business development, Chefclub.tv. “The international growth of our property is a strategic priority as we have grown so fast in the last year and already established a solid footprint in North America and Europe on social media already. It is now time to offer licensed products to enable consumers to further engage with their favorite cooking programs. The kitchen is a tremendous land of opportunity, and Chefclub has built healthy foundations in order to harvest multiple licensing opportunities in the kitchen space.”

Chefclub

The four signed agencies boast high expertise in IP management, having worked for such major names as Nickelodeon, Mattel, Sony brands, “Peppa Pig,” “PJ Masks” and Betty Boop, among many others.