Chefclub has announced the appointment of four new licensing agents to represent the Chefclub brand across key territories. New agencies include Maverick Products (North America), Active Merchandising (Germany), Caravanserai (Spain and Portugal) and ETS (Italy).
“We are thrilled to be working with Maverick Products, Active Merchandising, Caravanserai and ETS as they are all experts in their respective markets and will be instrumental to our commercial expansion,” says Marie-Laure Marchand, senior vice president, consumer products and business development, Chefclub.tv. “The international growth of our property is a strategic priority as we have grown so fast in the last year and already established a solid footprint in North America and Europe on social media already. It is now time to offer licensed products to enable consumers to further engage with their favorite cooking programs. The kitchen is a tremendous land of opportunity, and Chefclub has built healthy foundations in order to harvest multiple licensing opportunities in the kitchen space.”
Chefclub is a leading cooking brand on social media with more than 12 billion views in 2019 and a community of 80 million followers. Chefclub has now inked a deal with these agencies to capitalize on the engagement and love for the brand by creating profitable licensing programs in North America and key European territories.
The four signed agencies boast high expertise in IP management, having worked for such major names as Nickelodeon, Mattel, Sony brands, “Peppa Pig,” “PJ Masks” and Betty Boop, among many others.