Care Bears join the Somerbond portfolio for a range of ladies' nightwear as Bulldog continues to roll out new programs across apparel, accessories, and home décor.
"Care Bears may be nearly 40 years old, but it remains as popular as ever among generations of fans," says Rob Corney, managing director, Bulldog Licensing. "The original fans are still embracing the brand and we're looking forward to adding new lines with these two new partners to expand the offering for them."
The ratings rise of "Care Bears: Unlock the Magic" on Pop will soon also be bolstered by new music videos being released by digital partner Moonbug.
Somberbond will be joining the raft of partners across the Care Bears licensing roster, including Bioworld, master toy partners Basic Fun, Dennicci and Park Agencies.