Harves and Cloudco Entertainment have announced an exclusive, long-term partnership to extend the Care Bears brand into China.
The partnership sees Harves becomes the master licensee of the brand’s consumer product, brand-licensing, and omnichannel retail distribution in China across all categories. The company will also develop new products for the Chinese market.
“We could not be more excited to have found such dedicated and talented partners for the Care Bears in Harves,” says Sean Gorman, president, Cloudco Entertainment. “Their deep experience in ideating, designing and constructing bespoke and immersive experiential entertainment centers is impressive enough, but the specific care, detail and creativity that they’ve applied to the Care Bears is beyond superlative. We’re excited to count Harves as a partner and look forward to working with them to make the Care Bears as fun, authentic and meaningfully connective to children, families and fans of all ages.”
Additionally, Harves will create and operate Care Bears-themed family entertainment experiences. The concept in development and the flagship site will be unveiled early in 2020, the first of many such properties the companies envision.
“Harves is committed to bringing the world’s most iconic brands and cultural experiences to families across China,” says Bo Zhang, chairman, Harves. “I know that the Care Bears’ messages of caring, sharing, fun and inclusiveness will connect with all generations of Chinese families. We are excited that Cloudco shares this vision and look forward to working with them – and the Care Bears – to entertain and delight their newest fans.”
IMG-Asia will continue to provide brand support for Care Bears in country as an agent of Cloudco.