License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

BuzzFeed is Getting into the Cannabis Industry

Background image: Elsa Olofsson ( https://cbdoracle.com/ ) BuzzFeed (1).png
The media giant launched its products in late July.

California cannabis maker Nug and media company BuzzFeed have teamed up to launch licensed cannabis products.

BuzzFeed is the first publisher to enter the cannabis market directly. The digital marketing company made the decision to get into the cannabis market after conducting extensive testing on CBD and cannabis marketability. Those efforts revealed consumers’ significant intent to purchase. Ficus research also showed favorable response to aligning the Nug offerings with the wellness brand, Goodful.  

Together with NUG, BuzzFeed is launching three NUG x Goodful co-branded flower prepacks. Nug x Goodful flower prepacks launched in late July and are available at select Nug retailers in California.

Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish