April 6, 2018
Agency aims to better target Millennials with new offerings for gaming, marketing and more.
The new platform as been in development for three years with entertainment e-learning software development company KaSyX, and will offer a new suite of tools for e-publishing, animation and marketing.
"Several licensors have asked us to create tools for total control of their digital content and business," says Tord Steinsvik, president and co-owner, Bulls Group. "Building on our successful HTML5 content, published on 250 U.S. and 50 European websites, we are now taking the next step. Together with Moomin Characters, we have developed a digital content platform. It includes features for creating experience-books, animated elements and gamifications as well as a powerful couponing system that match their successful e-commerce. Further cooperations are signed and in the pipe."
"Many licensees struggle with the transition to digital marketing,"
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