Agency aims to better target Millennials with new offerings for gaming, marketing and more.
"Several licensors have asked us to create tools for total control of their digital content and business," says Tord Steinsvik, president and co-owner, Bulls Group. "Building on our successful HTML5 content, published on 250 U.S. and 50 European websites, we are now taking the next step. Together with Moomin Characters, we have developed a digital content platform. It includes features for creating experience-books, animated elements and gamifications as well as a powerful couponing system that match their successful e-commerce. Further cooperations are signed and in the pipe."
"Many licensees struggle with the transition to digital marketing,"
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