Agency aims to better target Millennials with new offerings for gaming, marketing and more.

Bulls Licensing will launch a new digital tool for licensors and licensees to aid in the brand building experience at Brand Licensing Europe this week.

The new platform as been in development for three years with entertainment e-learning software development company KaSyX, and will offer a new suite of tools for e-publishing, animation and marketing.

"Several licensors have asked us to create tools for total control of their digital content and business," says Tord Steinsvik, president and co-owner, Bulls Group.  "Building on our successful HTML5 content, published on 250 U.S. and 50 European websites, we are now taking the next step. Together with Moomin Characters, we have developed a digital content platform. It includes features for creating experience-books, animated elements and gamifications as well as a powerful couponing system that match their successful e-commerce. Further cooperations are signed and in the pipe."

"Many licensees struggle with the transition to digital marketing," adds Dirk Handera, managing director, Bulls Pressedienst Frankfurt. "With our experience in traditional business and production, combined with digital knowledge, we help licensees reach new generations and long-term sales goals."