Bulls Licensing has launched its new look and feel at this year’s Brand Licensing Europe.
Headquartered in Stockholm, Bulls Licensing now has offices in Scandinavia, Germany, Poland, Ukraine and Estonia, and work with sub-agents in markets in the U.K., France, Japan and Korea.
Bulls’ established licensee network currently incorporates some 500 companies and brands.
Highlights this year include the representation of Epic Rights in Scandinavia. Epic Rights’ portfolio of music brands includes iconic names such as KISS, John Lennon, Aerosmith, Bag One and Woodstock.
Bulls Licensing also represents the hit TV series "Downton Abbey" in the Nordic region, the Baltic countries and Russia.
“‘Downton Abbey’ is one of the biggest TV sensations of the last decade, and we see great licensing potential for it in our territories," says Anna Lawrence, brand director, Bulls Licensing. “TV ratings show a large following for the series in the Nordic countries, and we have already been approached by several companies regarding licensing collaborations targeting the fan market. Among the licensing categories being discussed are home and garden, beauty, fashion, food and beverages. We are very excited with the fan response to the upcoming ‘Downton Abbey' products.”
British Motor Heritage is also now represented by Bulls Licensing in the Nordic countries. Classic British cars such as MG, Austin, Morris and Rover have been advertised and sold with striking artwork since the 1950s. The retro designs are now available for merchandising. Bulls Licensing has picked up these classic brands via Licensing Management International and British Motor Heritage.
Other licensing scores include the Fifty Shades of Grey trilogy with KappAhl for lingerie, and The Moomins’ creator Tove Jansson 100th anniversary celebration to benefit UNICEF.