Bulldog Licensing has expanded its licensing program for the Holly Hobbie brand by adding Truffle Shuffle while renewing the retailer’s deal for one of Cloudco Entertainment’s other iconic brands – the Care Bears.
The Holly Hobbie property was originally introduced in 1967 when the American author sold artwork of the rag dress-wearing, cat-loving, little girl with a huge bonnet to American Greetings. The character quickly became popular and the first licensed product came to the market in the form of a line of rag dolls from Knickerbocker Toys in 1975, followed by a myriad of licensed goods in other categories including crafts, apparel, lifestyle, publishing, stationary, dinnerware, home goods and more. The Holly Hobbie property has since generated more than $1 billion in retail sales. The new collection for Holly Hobbie includes limited-edition t-shirts, mugs and tote bags based on the classic greetings card character from the 1960s.
Bulldog Licensing manages the rights for the brand in the U.K. and Eire and is building a program around the classic artwork targeting adults, as well as a live-action, music-driven children’s program, based on the popular new show on CBBC soon to be in production on its third season.
“We’re thrilled to have Truffle Shuffle on board for Holly Hobbie as we build a licensing program for this much-loved brand,” says Rob Corney, managing director, Bulldog Licensing. “They have already done a fabulous job with the Care Bears collection, and we are delighted with the new lines for Holly Hobbie. The brand has beautiful artwork, an instantly recognizable design and huge vintage appeal for today’s audience.”