The partnership covers numerous types of products including ready-to-wear, beachwear, eyewear and jewelry, will expand the Brigitte Bardot brand through France and across the world.
“Our work on the Brigitte Bardot brand, expanding it to a global master license, bears witness to a mutual trust,” says Tanguy Toulemonde, chief executive officer, V2D. “Our aim is to recreate the world of Brigitte Bardot with a huge range of fashionable and accessible products.”
The northern group V2D is specialized in developing underwear brands. It has been operating under this license for six years for lingerie, bath and homewear, as well as its own brands Steffy, Pomm’Poire and another licensed line, Morgan. It created the family trademark company TLM to accommodate this new development.
“The Brigitte Bardot brand is inspired by her years in public life [inthe fifties, sixties, seventies],” says Quentin Toulemonde, co-director, V2D. “B.B. embodies the strong, still very relevant values of those times: her joyous sensuality and ultra-femininity, at once natural and daring, are resolutely modern. B.B. was and remains a fascinating icon of French beauty.”
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