Universal Music Group’s Bravado, a global consumer, lifestyle and brand management company, has acquired Epic Rights, a boutique merchandise and branding company.
Under the agreement, Epic Rights’ chief executive officer and founder Dell Furano, as well as his team, will continue to find branding and merchandising opportunities for the artists they represent.
Epic Rights’ client base includes Kiss, Billy Joel, Aerosmith, Def Leppard, AC/DC, Eric Clapton, Kevin Hart, 21 Savage, Madonna, Celine Dion, Barbra Streisand, Sting, David Bowie, Lionel Richie, Hollywood Vampires, Britney Spears, *NSYNC, Zac Brown Band, ZZ Top, Marc Anthony, the Woodstock festival, CBGB and more.
“As the industry’s preeminent brand management company, we are constantly looking for ways to evolve our company while providing fans around the world with an ever-growing array of products and experiences,” says Mat Vlasic, chief executive officer, Bravado.”I’m excited to work with Dell, a true icon in our industry, and expand the Bravado portfolio.”