BrandTrends Releases Licensing Trends Report

BrandTrends unveils the main trends affecting the licensing industry for the coming years based on its extensive research around entertainment.
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License Global

June 16, 2023

BrandTrends logo.
BrandTrends logo.BrandTrends

The BrandTrends Group has shared a new white paper detailing the top 12 trends for the licensing market. 

The trends include:

  • From publishing to screens: The power of big action, animation and superhero content 

    • The Anime/Manga real phenomenon present in all categories with phenomenal releases 

      • Streaming Content 2.0: The future of entertainment consumption 

        • From likes to revenues: The art of social storytelling 

          • The virtual frontier: Immersive technologies transform the entertainment industry

            • Game on: How the e-sport industry is booming 

              • The business of play: gaming as new business opportunities 

                • Listen up: The power of audio content in today’s digital age 

                  • Doing well by doing right and good: How brands are embracing purpose-driven marketing 

                    • Beyond one-size-fits-all: Greater emphasis on personalization and customization 

                      • Building bridges: The business of co-branding and collaborations 

                        • Engaging the senses: Location-based entertainment immerses the retail experience 

                          This white paper is built to support licensors and licensees in identifying new potential for their brands and build strong strategies for driving growth. 

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