Brands Crack Down on Piracy

Brands are fighting back against counterfeiting with Playboy recently winning a $19 million judgement against Play Beverages for illegal use of its brand on energy drinks, and Entertainment One Licensing taking huge steps globally to crack down on piracy of its “Peppa Pig” and “PJ Masks” brands.

April 6, 2018

Playboy and eOne have their legal teams hard at work fighting infringement.

GLOBAL- Brands are fighting back against counterfeiting with Playboy recently winning a $19 million judgement against Play Beverages for illegal use of its brand on energy drinks, and Entertainment One Licensing taking huge steps globally to crack down on piracy of its “Peppa Pig” and “PJ Masks” brands.

Meanwhile,

eOne is taking significant actions in countries around the world to protect its trademarks.

“Piracy is the single biggest issue facing brand owners in the licensing industry today,” says Andrew Carley, head of global licensing, eOne. “We are actively dealing with this situation to send a clear message that we will not tolerate the infringement of our IP, and that we will make every effort to safeguard our brands and protect children from these poor quality and potentially harmful, untested counterfeit products.”

Significant actions have also taken place in Russia and China. In Russia, eOne removed more than 10,000 counterfeit listings across eight e-commence platforms including Avito and Aliexpress. Action has also been initiated against approximately 3,000 infringing URLs, 1,500 infringements on social media platforms, including Instagram and VK and over 100 civil lawsuits have been filed against sellers of counterfeit “Peppa Pig” products across Russia.

In China, following a successful raid of over 13,000 counterfeit “Peppa Pig” products in Shantou, Dongguan in January, eOne has initiated civil lawsuits against over a dozen major sellers of counterfeit “Peppa Pig” products on Alibaba. In addition, the licensor has undertaken multiple port seizures across China and has aggressively targeted any trademark infringement, with over 20 legal actions currently in progress.