Licensing vet Teri Niadna will lead the new division.
The new division will be led by licensing industry veteran, Teri Niadna, who will serve as managing director.
Like its U.S. counterpart, Brandgenuity Europe will be built around a central promise–to give all clients hands-on attention and the direct involvement of agency partners at every stage of program development. The European office will tap into the company's existing network of manufacturer and retail contacts to implement its time-tested approach characterized by thoughtful strategies up front, smart prospecting, nuanced legal support and attention to detail and product quality.
Niadna has had experience championing brands both as an agent and as a client. Most recently, she led the NFL licensing effort in Europe.
“I am delighted to be returning to the agency side, and couldn’t be happier to join the Brandgenuity team,” says Niadna. “We have a great deal of shared history and mutual admiration and respect. Brands looking for a proven agency with a global team should feel confident with this agency solution.”
Brandgenuity Europe will exhibit at this year’s Brand Licensing Europe, Oct. 13-15 in London.
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